Fantasy sports have gotten to be a
big part of sports in the past decade.
Chapter fourteen of Billings, Butterworth, and Turman’s book Sport and Communication talks about four
different types of motivations for fantasy sports participants. First would be the people who play for
the camaraderie of it. This type of person plays because they
want to be a part of something that many other people are doing at their work,
in their family, at their gym, etc.
As one that enjoys the camaraderie, you want to keep up with your team
so you can share in that same rhetoric.
The second motivation would be that enhanced
enjoyment. This type of
participant plays in order to make games more meaningful and provides more of a
focus to what you’re watching. In
other words, you are watching games and rooting for your hometown/favorite team
as well as watching your fantasy players closely. The third factor in fan motivation would be autonomy. This is the very simple and common idea that you could run a
team better than your team’s current coach/general manager. It’s a thought that is in all of our
heads, especially when we as fantasy owners make an ingenious pick up of a
player who ends up having an unexpected, break out season. The final motivation for fantasy
players is that addiction
aspect. There are certainly many
people out there that have become addicted to fantasy sports; I may even be
considered one of them. Some
addicts start betting large amounts of money on their fantasy leagues, games,
etc. Others just put a massive
amount of their time and effort into it.
So,
those were the four motivations of fantasy participants that were the main
focus of chapter fourteen. They
compare extremely well to the Sport Fan Continuum that was discussed all the
way back in chapter three. There
are three fan types in the continuum.
Social fans are those who are
just into the game or the sport simply for the interaction and connection with
the other fans. Focused fans are those who have a
moderate investment with a particular team or sport. The vested fans are
those with significant emotional attachment to the success/failure of their
favorite teams.
I
believe strong comparisons can be made between the motivations for fantasy
participants and the fan sport continuum.
First off, the person who participates in fantasy sports for camaraderie would be similar to the social fan in the continuum. They both play and watch their
sports/fantasy sports in order to participate in a certain rhetoric and
interact with others in that particular group. This would be people who love to tailgate with their friends more than actually watching the game, just like these people at this Steelers tailgate outside of Heinz Field.
The next motivation would be enhanced enjoyment, and that would most appropriately compare to
the focused fan in the
continuum. Both types of people
are focused on particular things within the sport they are watching. These are the fans that really take their time and study, study, study for a fantasy football draft, or take time to really analyze how your favorite team did in their last game like these people are all doing in the picture below.
The third comparison would be the addiction motivation to the vested fan on the continuum. These types of people would be those
highly invested in their teams, sports, and fantasy teams. They are the people who dress up in crazy costumes for all the games they go to in order to support their favorite team, just like these Seattle Seahawks fans are doing in this picture.
Since there are four motivations for
fantasy participants and only three aspects on the sport fan continuum, I would
insert autonomy in between the focus
and vested fan. These are the
people who think they can do better at creating a winning team. They aren’t necessarily a vested fan,
but they are certainly more than just a focused fan. The comparisons that can be made between the motivations for
play and the sport fan continuum are pretty cool to see. This shows how sport communication
works pretty similarly in most aspects of a sport culture.



